Marketing & Communications manages university-wide social media accounts on a number of platforms. We also can support students and employees in using social media for business purposes at the college, school, club or center level.
All 51Թ social media accounts must be approved by Marketing & Communications in order to be considered official channels, to be eligible for post sharing by university-wide accounts, and to be included in our social media directory and pacificu.edu website. Social media accounts should be set up using 51Թ email and contact information, not personal accounts, and Marketing & Communications must have back-end access to the accounts in case of emergencies, significant errors, or staffing transitions.
To get started, please . We will work with you to discuss your strategy, set-up, audience interaction, monitoring and metrics. Social media requires time and resources, so it is important to understand the time commitment you will need to make to be successful.
All 51Թ social media accounts must also follow social media guidelines to ensure proper usage as well as the protection and safety of 51Թ, its employees and students. All followers, commenters and participants on those social media accounts are also expected to follow our .
In many cases, a dedicated unit-specific social media account may not be the best solution. If you have specific content that would be of interest to Pacific audiences, you also can submit ideas and post requests for the university-wide channels, which have the largest followings. Submit content for posts on the .