Required: Register Your Pacific-Affiliated Social Media Account
51³Ô¹Ï is launching a for all university-affiliated social media accounts to help the university ensure legal compliance and to assess needs for training, support and infrastructure.
All university-affiliated social media accounts must be by Oct. 31. Registration will include providing the URL for the account landing page, contact information for the employee manager associated with the account and, as a follow up, providing administrator access to the account for the Office of Marketing & Communications.
This registration process is required for all social media accounts representing a university office, unit, program, club/organization, or initiative. It does not include the personal social media accounts of individuals.
This registration process is critical to ensure the university can develop appropriate processes to comply with the new federal Take It Down Act, which goes into effect for organizations in May. The Take It Down At is designed to ensure that people can report inappropriate images of themselves — real or fake — that may appear online. To comply, the university must develop a reporting process and procedures to remove inappropriate photos that appear on any online platform that facilitates user-generated content. This includes all university-associated social media accounts, as well as platforms like class discussion boards. More training will be provided on the act soon, but in order to develop a compliance process, the university must first identify all relevant platforms.
In addition to compliance, the social media account registration process will allow the Office of Marketing & Communication to assess university-wide needs for training, resources, and infrastructure to support social media.
FAQs
What Is The Registration Process?
To register a university-affiliated account, complete . You will be asked for the URL, name, audience, and manager contact info for the account. Note: While students may manage university-affiliated social media accounts on a day-to-day basis, all accounts must have a professional staff or faculty member who assumes ongoing responsibility.
Once you have completed the form, a member of the MarCom team will reach out to establish central access to the account. On some platforms, this will mean making MarCom an administrative user of the account; on others, it will require providing a username and password.
Registration will be renewed annually.
Will MarCom Take Over My Account?
The Office of Marketing & Communications manages the centralized official university accounts on Facebook, Instagram, LinkedIn, TikTok and YouTube. MarCom staff will not regularly monitor or publish content to affiliated accounts. However, MarCom staff may step in to work with individual account managers or take action in critical situations, such as a potential violation of law or policy.
Do I Have To Register My Personal Account?
No. Only social media accounts that represent the university or one of its units, programs or organizations need to be registered. All employees and students are free to independently use social media for personal use. Please note: All students and employees are responsible for following the policies of the platforms they choose to use, as well as relevant university policies, such as FERPA and HIPAA, on personal social media accounts.
What Social Media Platforms Apply?
This applies to all social media platforms, including but not limited to Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter/X, BlueSky, Flickr, etc.
What About New Accounts?
All new social media accounts must be approved by the Office of Marketing & Communication before being created, as has previously been required. or in the Services Portal.